Life Aquatic’s goal is simple: To assist you in becoming a successful Hobbyist. We are not interested in selling you a tank, piece of equipment or a particular Fish or Coral unless we feel it is in yours, the animal’s and your tank’s best interest. In fact, we are probably the only aquarium store that will refuse to sell you a Fish or Coral if we are concerned your tank is not ready for it, or it will not be a good match for your existing inhabitants. Why would we do this? Because we care about the animal, respect you as a customer and don’t want to see you waste your hard-earned money on an inappropriate purchase. We also recognize that repeated fish death leads to frustration which leads to abandoning the hobby, something we would hate to see, especially for all the wrong reasons. Fish-keeping is a Hobby and should be a source of enjoyment and pleasure, not one of stress and frustration. Will there be occasional set-backs on the road to setting up your dream tank? Probably yes. But for every potential step backwards there should be many steps forward and we are here to assist you on this journey. Contrary to what you may have heard, the death of a fish in a well established, stable aquarium should be an event not a common occurrence. Fish should live 5-15 years or longer and we have many animals in our display tanks that we know are 10-12 years old or older. Come see them for yourselves.

Just as we respect the money you spend on your Livestock purchases, we also go out of our way to provide you with honest, ethical and transparent services. Prior to hiring us to perform any service, we can give you a very accurate estimate of what your annual service expense will be including all supplies. Many companies offer their service technicians incentives and commission for every service dollar their clients spend and every supply they purchase. This puts the service technician, no matter how well meaning, in the awkward position of deciding what is best for your tank vs. what is best for their wallet. Our Service Techs NEVER work on commission. We do not sell you unnecessary supplies or a larger quantity of a needed supply than is required. The few regular supplies we do use are applied in the quantities and intervals based on manufacturers recommendations not on a random schedule designed to meet sales quotas or gain incentives. Whenever possible supplies are recycled or regenerated helping our environment and saving you money in the process.

Our honesty and integrity are without equal and truly sets us apart from our competition.